Effetto Mariposa

The Science of Details

Applied to Cycling


A rough summary of the Chaos Theory is that even the smallest changes, within specific environments, are not neglect able.

The so called nonlinear dynamic systems show infact sensitive dependence on initial conditions, so that small variations of the initial condition may produce large variations in the long term behaviour of the system.

Examples of such systems are part of our daily life: atmospheric weather, how smoke moves in the air, the frequency of drops falling from a leaking tap.. and so many more.

The sensitive dependence on initial conditions goes popularly under the name of Butterfly Effect since the famous sentence of scientist Edward Lorenz “the flap of a butterfly’s wings in Brazil can set off a tornado in Texas” and has become synonymous of disasters generated by small and unsuspectable events.

Effetto Mariposa takes its inspiration from this scientific background. Taking a giant (logic) leap, the extra torque an unaware mechanic applies to a screw could be similar to the flap of a butterfly’s wing setting off the tornado… and the result could be a cracked carbon handlebar.

There’s also a positive reading of our obsession for details, though: in a sport where win and loss are a matter of fractions of a second (track-racing, time-trialling..), the winning ‘flap’ can be given by a tyre sealant with a formula unlike any of its competitors, or by an inflate & repair cartridge that really works.

Effetto Mariposa targets both aspects: preventing damages and creating tiny winning advantages, all this taking care of the details most are under-estimating .


Bike Store

1A Tampines Street 92
#01-15 SAFRA Tampines Club House
Singapore 528882
Tel: +65 96661617

Cann Asia @ Frankel

83/85 Frankel Avenue
Singapore 458211
Tel: +65 64414772

Chapter 2 Cycle

451 Ang Mo Kio Avenue 10
Singapore 560451
Tel: +65 64527168

Culture Storck

11 Thong Soon Avenue
Singapore 787438
Tel: +65 64592919

Elite Bicycle Asia

43 Kampong Bahru Road
Singapore 169359
Tel: +65 62242578

EMF Cycles

820 Tampines Street 81
Singapore 520820
Tel: +65 67818201


3005 Ubi Avenue 3
Singapore 408861
Tel: +65 67422003

Fazz Bike 360

65 Crawford Lane
#02-12 Singapore 190465
Tel: +65 62740074

Global Rider

A'Posh BizHub
#01-08 1 Yishun Industrial Street 1
Singapore 768160
Tel: +65 67341968


18 Sin Ming Lane
#04-05 Midview City
Singapore 573960
Tel: +65 92340342


1072 Eunos Avenue 5
#01-160 Singapore 409751
Tel: +65 61002453

My Bike Shop Too!

26 Sin Ming Lane
#01-120 Midview City
Singapore 573971
Tel: +65 66941750

Pedal Pro

22 Sin Ming Lane
#01-84 Midview City
Singapore 573969
Tel: +65 66590481

Rad Station

1 Commonwealth Lane
#01-04 One Commonwealth
Singapore 149544
Tel: +65 64736500

Rodalink Jurong East

18 Boon Lay Way
#01-98D Tradehub 21 Singapore 609966
Tel: +65 67954320

Rodalink One Commonwealth

1 Commonwealth Lane
#01-14/15 One Commonwealth
Singapore 149544
Tel: +65 64754833

Rodalink Upper East Coast

166B Upper East Coast Road
Singapore 455270
Tel: +65 62428330

Rodalink Woodlands

11 Woodlands Close
Singapore 737853
Tel: +65 67349972

T3 Bike Gears Bukit Timah

805 Bukit Timah Road
#01-06, Sixth Avenue Centre
Singapore 279883
Tel: +65 64664224

T3 Bike Gears Siglap

79 Upper East Coast Road
Singapore 455219
Tel: +65 64416828


Spinwarriors - Indonesia

Horizon Broadway M5/7
The Icon BSD City
Tangerang 15341, Indonesia
Email: [email protected]